How to Set Up Ads in Flightcast

How to Set Up Ads in Flightcast

1. Add ad slots to an episode first 0:00

• Before creating any campaigns, open an episode and add ad slots.
• Go to an episode, click Ad slots at the top, then click Add slot on the right.
• Choose the slot type:
• Pre-roll = plays before the episode
• Mid-roll = plays during the episode
• Post-roll = plays after the episode
• Choose what the slot can contain:
• Dynamic ads = your campaign ads, usually sponsor reads you pre-recorded
• Programmatic ads = ads Flightcast fills automatically, similar to AdSense
• Both = allow either type

2. Create a campaign from the Ads page 0:57

• Once an ad slot exists, go to Ads in the left sidebar.
• Click Create in the top right.
• Enter a campaign name.
• Create a matching advertiser record.
• Pick the advertiser’s category.
• Set the campaign’s delivery goal:
• number of downloads/impressions to deliver
• a deadline date by which they must be delivered
• Click Create campaign

3. Configure campaign targeting and delivery settings 1:44

• New campaigns start in Draft status.
• In the campaign settings, configure:
• Target downloads / impressions
• Priority
• Geo targeting (for example, only the United States)
• Device targeting (for example, only iPhones)
• Podcast targeting if you have multiple shows
• Episode exclusions if you want to avoid specific episodes
• Save your changes when finished

4. Upload the ad creative 2:38

• In the right-side ad section, click Create your first ad.
• Give the ad a title.
• Choose the ad placement type:
• Pre-roll
• Mid-roll
• Post-roll
• Note: campaigns can currently have one ad of each type.
• Optionally add pixel tracking URLs.
• Choose whether the ad is:
• Audio — plays everywhere audio is supported
• Video — only shows in video-supported players, with still-image ad behavior in some players
• Upload the ad file (for example, an MP3 for audio)
• If needed, create different versions for different regions or targeting needs

5. Activate the campaign so it can run 3:47

• After the campaign and ad are ready, it is still in Draft.
• Open the basic campaign info.
• Change the status from Draft to Active.
• Click Save changes.
• Once active, the campaign can begin serving into matching ad slots

6. Understand pacing so delivery stays on schedule 4:03

• Flightcast campaigns try to stay on pace.
• Pacing means delivering impressions evenly over time so the campaign hits its goal by the deadline.
• Example:
• 50,000 impressions due by July 31
• Flightcast spreads delivery across the time period instead of serving everything immediately
• This prevents one campaign from using up all impressions too quickly

7. Set default ad slots for new episodes if you want automation 4:36

• If you do not want to add ad slots manually to every episode, set default ad slots at the podcast level.
• Go to Podcast in the left sidebar.
• Scroll down to Default ad slots and edit them.
• You can enable default:
• Pre-roll
• Post-roll
• Choose how many slots to add and whether they are dynamic or programmatic.
• From then on, every new episode will inherit those default ad slots

Updated on: 15/06/2026